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DOES YOUR BUSINESS NEED A FACELIFT?

  • mfindeisen6
  • Jun 18, 2019
  • 3 min read

How often have you heard that homes sell quicker or are valued higher when they have curb appeal?  We hear it all the time!  Did you know that the same can be true for your business?  Depending on the type of service you offer, curb appeal can play a vital role in enticing customers to enter.  This is especially true for retail and hospitality type businesses.  It takes 7 seconds for someone to make a first impression.  According to a 2011 survey by Morpace, a market research and consulting firm, 95% of consumers said, stores’ external appearance influences their decisions about where to shop and that more than two-thirds of consumers say they have avoided a place of business based on its external appearance.  Would you rather stay at a hotel that has weeds growing out front, the parking lot has cracks and broken asphalt, and the lobby is outdated or the hotel that has beautiful landscaping and the appearance looks fairly new?  Regardless of the customer service or cleanliness of rooms, you most likely would want to stay at the hotel that has beautiful landscaping and looks fairly new, right?


For some businesses, a fresh coat of paint, adding a few potted flowers and a new sign is all it takes to make it more appealing.  Depending on the image you would like to set for your customers, a complete makeover might be in order.  Beyond landscaping, there are various ways that you can enhance the appearance of your business.  Fortunately today, you can find brick and block in various shapes, sizes, colors, textures and materials.  Using a mix of materials is often common.  If your building needs a little more, here are various materials that are often used to create a fresh look:


BRICK can create a more dramatic change and give your business a fresh look.  You can find brick and block in various shapes, sizes, colors, textures and materials.  Belden has a great website that shows brick and block in various colors and sizes, as well as, a photo gallery of completed projects for ideas.  With all the variations available it makes it easy to create patterns and texture for your building.


METAL SIDING can offer a very different look than brick.  It can create more of a hi-tech appearance.  There are various types of metal siding, such as ribbed panels, sandwich panels (horizontal and vertical) or weather screens.


GLASS is perfect for retail or storefront businesses.  Glass can provide a modern look.  You’ll often see glass in businesses located in downtown areas, using a Storefront or Curtain Wall system.  Just like brick and metal siding, glass has several variations, such as clear, tinted, or reflective.


CEMENT BOARD OR WOOD SIDING are other ways to enhance the exterior look of your building.  Cement Board and Wood Siding are also available in an assortment of colors and varieties.


EIFS stands for Exterior Insulation and Finish System.  EIFS is a non-load bearing exterior wall cladding system.  It comes in a large selection of colors, textures, and designs.  The appearance of EIFS is similar to stucco.


Each of these materials has advantages and disadvantages and range in cost.   They can also be combined in many different ways on the building.  It is always good to check with your local planning department to know what is and isn’t allowed.  Your local municipality may determine what materials and colors are allowed and can limit the use of various materials.  For example, the City of Dexter where our office is located limits the amount of EIFS on the building and requires a minimum amount of glass depending on the project location within the City.


Step out front of your building and look around as if you are the customer.  What do you see? Survey your customers to find out their first impressions since they are who you need to impress.  Decide for yourself what kind of corporate image you would like to project.  Whether you’re just wanting shade and shelter as inexpensively as possible, trying to make a bold corporate statement or are in between, there are plenty of materials and ways that can help you enhance your business’ curb appeal.  There is an old saying that “you have to spend money to make money.”  In this case, your return on investment can outweigh the upfront costs of your renovations.


Do you need money to spend money to make money? Don't ever borrow money unless your business will see ROI from the loan. But if you do see a return on investing in your business, whether it is a make over, expansion, equipment, marketing or more, let CPS Business Loans help.


NEXT STEPS:


Call 877-345-9875 or Visit Us Online.

Ready to apply today? Complete your Online Loan Application Today!



 
 
 

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Janice

5 Stars

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Facilities Services

Self-Employed

Used for less than 6 months

Reviewed March 2025

Best Transition to CCStorage!

Transitioning from a previous software company to CCStorage was a breeze with the ease of the software, support of the staff. My daily use of the software is both informative and supportive for our business. I do not have to hunt and search for the answers I need, my reports are readily available and the software is very customer friendly for our clients. That alone is a huge win to be able to engage clients in their account management.

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Ease of use and flow of features throughout the software. If you have a question, the support section has the video to help you through the process.

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I least like not having the ability to print reports into a PDF document, such as the payment detail list of what the clients have paid on particular dates. Having to export to Excel, format then print can be cumbersome when you are limited on time. At least having the option, of a PDF would be great!

Reasons for switching CCStorage

Yardi did not meet our needs with customer support, the software had multiple internal issues that when brought to their attention would always have to be taken to a higher team level and would never be resolved or I would never have any explanation of the out come. sometimes just hear it will be taken care of in the next update. ANY changes made to client information would not stay with the information ... example . change a phone number, print out a contact report, the old phone number will be there but the screen shows the new one. The client portal was extremely cumbersome and clients could not get into it easily.

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5 Stars

Verified reviewer

Consumer Services

Self-Employed

Used for less than 6 months

Reviewed November 2024

Excellent choice

Excellence!! They worked with us to make our business needs met.

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I like the passion and the "can do" attitude of the people at CCStorage. They are willing to listen to what my business needed and helped it all come together.

Cons

I was so new to the storage business, that I really didn't know what I needed. So I hesitated. There have been no cons

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I need to keep things simple and functional. The couple of online overviews with Matt were very helpful and he spoke my language, remember, I'm new.

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